[#innovation - 13] Corporates losing focus on innovation.

Just a couple of highly recommended points from this Jobs' interview:

1) On corporates' lost attitude to make good products. [26:59 to 27:32]

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"[...] and the companies forget what it means to make great products. Sort of the product sensibility and the product genius [...] get rotted out by people running these companies who have no conception of a good product versus a bad product. They have no conception of the craftsmanship that's required to take a good idea and turn it into a good product. And they really have no feeling in their hearts usually about wanting to really help the customers."

2) On the downfall of focusing on processes vs creating good contents. [min 30:46 to 31:48]

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"[...] companies get confused. When they start getting bigger, they want to replicate their initial success. And a lot of them think 'well, somehow there is some magic in the process of how that success was created.'. So they start to try to institutionalize process across the company. And before very long, people get very confused that the process is the content, And That's ultimately the downfall of IBM. IBM has the best process people in the world. They just forgot about the content. And that's what happened a little bit at Apple too. We had a lot of people who were great at management process. They just didn't have a clue as to the content. And in my career, I found that the best people, you know, are the ones that really understand the content. And they are a pain in the butt to manage, you know? But you put up with it because they're so great at the content. And that's what makes great products. It's not process. It's content".

DP