[#innovation - 02] What's the target market of an internal, structured innovation process?

Let's try to extend the analysis using microeconomics.
DEMAND
If you ask each business unit director, he will tell every day some effort is already spent on (incremental) innovation. And that's true.
So, who's the need for such process?
Further, if your process is really able to gather and properly recommend some valuable business idea (incremental and/or disruptive), the day will come when you have to meet such directors and ask for their help to turn it to feasibility.
So, even if you have the top level commitment to set up such process, what's the use if the potential customers are not really interested in it?
I think we can say the Demand is uncertain.

SUPPLY
If we keep on considering the internal work force as both, the most potential and economical, source of innovation, how are you gonna convince them to invest their time and talent to provide you with their valuable ideas? What will be in it for them?
Supply is uncertain as well.

But there's more.

BUDGET
Apart from Demand and Supply, do you just have commitment but low budget?
Uncertainty on funds.


This is why I keep thinking that managing such project as a start up is a proper way.
And that's why I think I will base my analysis upon teaching coming from Taiichi Ohno [1] and Eric Ries [2].

DP